Revisiting Starbucks

This article generated a great deal of public outrage, in particular since it involved a Philadelphia Starbucks, which had another controversial incident a few weeks ago. Sam, a student at Wharton, ordered his coffee and the barista responded by saying, “Ok S-S-Sam.” Then, when he received his order, “Sssssam” was written on the cup.

Maintaining that an apology was in sufficient, Starbucks fired the employee.

While we at AIS agree that the employee’s behavior toward Sam was inexcusable, firing him seems to be a short-term solution to a long-term problem and Starbucks would have done better to launch a campaign designed to spread awareness about stuttering.

Have you ever had an experience similar to Sam’s? How did you respond?


The American Institute for Stuttering is a leading non-profit organization whose primary mission is to provide universally affordable, state-of-the-art speech therapy to people of all ages who stutter, guidance to their families, and much-needed clinical training to speech professionals wishing to gain expertise in stuttering. Offices are located in New York, NY and Atlanta, GA, and services are also available Online. Our mission extends to advancing public and scholarly understanding of this often misunderstood disorder.

By |2018-07-24T14:41:22-05:00July 13th, 2018|People Who Stutter, Stigma|0 Comments

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